Content marketing: Purpose, Mission and Values
Content marketing: Purpose, Mission and Values from Future Content - RIP the Queen of Soul Aretha Franklin. Icon, legend, superstar; there aren’t enough superlatives to describe this remarkable woman....
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Content strategy: From test and iterate to honing your craft
Content strategy: From test and iterate to honing your craft from Future Content - The Economist’s lead article last week was ‘Peak Valley’. Silicon Valley, it claims, is losing some of its allure as a...
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Review: Like Minds Conference 2018
Review: Like Minds Conference 2018 from Future Content - Simon Sinek’s ‘Start With Why’ TED talk went viral over eight years ago, and the concept has become so mainstream that I don’t need to expand on...
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7 of the best talks I’ve ever seen. APG Annual conference 2018 – roundup
7 of the best talks I’ve ever seen. APG Annual conference 2018 – roundup from Future Content - I went to one of the best events I’ve ever been to last month: APG’s annual conference. The theme? On the...
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How customer research helps with content marketing
How customer research helps with content marketing from Future Content - Critical acclaim or commercial success? Working with customers to drive maximum value from your content marketing “A novel so...
View ArticleWhat does a new President of the Family Division mean for family law?
What does a new President of the Family Division mean for family law? from Future Content - Can Sir Andrew McFarlane bring his passion for transparency in family law to bear as he takes on the role of...
View Article‘Does it feel like us?’ – The most important question for agency marketing...
‘Does it feel like us?’ – The most important question for agency marketing teams, according to the UK’s fastest-growing agencies from Future Content - Agencies, you’re crap. (At your own marketing.) We...
View ArticleHow the UK’s leading independent agencies set marketing KPIs for profitable...
How the UK’s leading independent agencies set marketing KPIs for profitable growth from Future Content - In our last article, we uncovered the question that underpins every aspect of effective agency...
View ArticleHow agencies really market themselves: 10 hard-learned lessons from leading...
How agencies really market themselves: 10 hard-learned lessons from leading UK agencies from Future Content - Better marketing is the key to changing how your business performs. That means changing the...
View ArticlePlanning your agency’s marketing: How the UK’s leading agencies strategise...
Planning your agency’s marketing: How the UK’s leading agencies strategise for success from Future Content - For agencies, the hardest part of marketing is getting stuff done. Priorities change....
View ArticlePerfection Vs Productivity: The Toxic Tug of War at the Heart of Agency...
Perfection Vs Productivity: The Toxic Tug of War at the Heart of Agency Marketing from Future Content - As agencies, clients pay us for quality. But the value we deliver to other businesses is the very...
View ArticleBe seen, be heard: How the UK’s leading agencies think about events
Be seen, be heard: How the UK’s leading agencies think about events from Future Content - In marketing, the ‘soft sell’ is typically more powerful than the hard-hitting sales tactic. That’s why events...
View ArticleThe 4 people you need on your marketing team, according to the UK’s leading...
The 4 people you need on your marketing team, according to the UK’s leading agencies from Future Content - If we’ve learned anything from our Good Agency Marketing study, it’s that there are few...
View ArticleAwards for agencies: Are they worth your investment?
Awards for agencies: Are they worth your investment? from Future Content - The glitz. The glamour. The hangover. Like them or loathe them, awards are an inescapable part of life in most agencies. But...
View ArticleSetting your agency marketing budget: How much is too much?
Setting your agency marketing budget: How much is too much? from Future Content - Wouldn’t you like to know how much your competitors are spending on their marketing? We’ll tell you. According to...
View ArticleThree truths about writers and editors
Three truths about writers and editors from Future Content - This week I’ve interviewed 20 editors, reviewed over 80 writer CV’s and listened to a lot of professionals talk about how to commission...
View ArticleContent creation: Two metrics that matter
Content creation: Two metrics that matter from Future Content - Four years ago, a business mentor told me that once I built great dashboards for the business, growing and managing it would become easy...
View ArticleIdentity: the key to successful marketing
Identity: the key to successful marketing from Future Content - This week, I’ve been reviewing the transcripts of interviews with 16 leaders of the UK’s leading independent agencies – over 30 hours of...
View ArticleContent marketing needs business leader engagement
Content marketing needs business leader engagement from Future Content - Last week I spoke about the role a business leader’s identity plays in improving a business’ marketing. I urged marketing...
View ArticleHow to engage the whole team in content creation
How to engage the whole team in content creation from Future Content - This week, I’ve been working on content strategies for three tech businesses that share a similar problem/opportunity: How to...
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